Once off-limits to most Americans, Cuba became just another stop on JetBlue’s international network on Wednesday, when the airline began operating the first direct commercial service between the United States and the island since the early 1960s.

In the next few months, several airlines will join JetBlue, offering services to a handful of Cuban provincial cities and, eventually, to Havana. American travelers will no longer rely on expensive, poorly serviced charter flights to reach the Caribbean’s largest and, arguably, most intriguing island.

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